iBec Creative presents the…

Purpose Driven Marketers Summit

Where the best Purpose Driven brands go to learn, meet (virtually now!), share, and be inspired.

  • "We really enjoyed it and had some great take-aways. Thank you for bringing us all together!"

    – Heather Chandler, Owner & Publisher of The SunriseGuide

  • "Thanks so much for including Allagash in today's summit. Some fascinating—and super helpful—takeaways, and just a wonderful opportunity to engage with other like-minded folks!"

    – Mike Elvin, Allagash Brewing Company

  • "I had a fantastic time yesterday! Thank you and your team for putting together a great meeting of the minds. It was so nice to zoom out on the impacts and focus areas of my own work and see how everyone else's work overlaps with ours."

    – Same Morykwas, Craftsman Technology Group

  • "Thanks so much for the invite to the summit! It was so nice to be in a creative space with purpose-driven marketers, many of whom—including iBec—I’ve seen doing great things and trying new ideas to move the needle in making an impact and doing business differently."

    – Ashley Wood, Mascoma Bank

  • "It was really nice to meet other marketers from across a diverse array of businesses and learn more about what is working for them!" 

    – Maggie Garver, Wicked Joe Coffee

  • "The conversation was thoroughly productive and really inspiring. I'm heartened to hear of so many good folks doing good. I am excited to join the ranks of B Corp businesses in Maine and appreciate being included in the conversation around the groups' shared principles and goals."

    – Emily Ambrose, Energy Circle

  • "I enjoyed yesterday SO MUCH. It was almost like it opened a floodgate of ideas and emotions that I often have to keep inside pertaining to being a B Corp. Just being amongst this group made me feel like I didn't have to explain why I was making certain decisions and why things were so necessary. It was refreshing and restorative."

    – Anne Richardson, Richardson Media Group

Upcoming Summits

We're officially booking seats for the first Purpose Driven Marketers Summit! 

This virtual Summit will take place on Thursday, June 29th from 8:30 am - 12pm on Zoom.

The Purpose Driven Marketers Summit is designed to focus on three things:

Learn from others and share your Purpose Driven Marketing Plan

What are your wins? What did you learn? What's working & what would you like to improve in 2023? The best motivation for taking action is taking stock of the progress we've made. We'll take time to share and celebrate each other's wins.

Share new ideas and plans with your marketing peers

Together, we'll discuss new social media, marketing, and advertising trends and strategies for driving growth and profitability online so that your company can make an even bigger positive impact in 2023.

Get advice and learn from your peers

We've designed the agenda to focus on networking and masterminding so that you can share experiences, learn from others, and build your network of other marketing professionals that live and breathe what it means to be a business that is a force for good!

Can we count you in?

Purpose Driven Marketers

Purpose Driven Marketers

The Conference for Purpose Driven Marketers

What does it mean to be a purpose driven marketer?

Being a purpose-driven marketer is all about going beyond simply selling products or services and instead aligning your marketing efforts with a greater purpose. It's about injecting meaning, social responsibility, and values into your marketing approach. Instead of just chasing profits, purpose-driven marketers strive to make a positive impact on society and forge meaningful connections with customers.

The Purpose Driven Marketing Summit is the right conference for you if:

You Have a Clear Purpose

As a purpose-driven marketer, you have a clear mission that goes beyond simply making sales, whether it's about environmental sustainability, social justice, or community development, you have a greater good driving your marketing efforts to make a meaningful positive impact.

Values-Based Messaging

As a purpose-driven marketer, you have the power to showcase your values and show how your products or services can make a real difference in people's lives and society. You're motivated to create messaging that genuinely connects with your audience and carries a meaningful impact. It's all about capturing their hearts and minds with your marketing magic.

Social and Environmental Impact

Purpose-driven marketing is all about rolling up your sleeves and taking on social and environmental issues head-on. You're not just selling products or services, you're making a positive impact. Let’s make our communities shine brighter together. 

Building Relationships

As a purpose driven marketer, you’re obsessed with building epic relationships with your customers. It's all about finding those shared values that make your connection extra special. When you connect with customers on a deeper level, you create a bond that's unbreakable. They become your loyal fans, your brand advocates, and your biggest cheerleaders.

Authenticity

Being purpose-driven means being real and open with your audience. It's about authentically embracing and living your company's values and beliefs. When you're a purpose-driven marketer, your actions and messaging reflect the genuine values of your company.

Measuring Impact

Purpose-driven marketers keep tabs on the impact of their initiatives, both in terms of business outcomes and the positive changes they bring to society. This allows them to gauge the effectiveness of their efforts and make necessary adjustments along the way.

Don’t miss out on this experience to connect with other marketing peers around the country that live and breathe purpose driven marketing!

Becky McKinnell

Hosted by Becky McKinnell

Founder of iBec Creative, a certified B Corp

Becky's an entrepreneur who loves design and believes that building a company should be fun. Her company, iBec Creative, is a Certified B Corp digital agency that helps purpose-driven companies grow and thrive through engaging websites, data-driven marketing campaigns, and white glove support. iBec deeply cares about helping our clients make an even more meaningful impact.

How the Purpose Driven Marketing Summit Started

In the winter of 2019, when Becky started her journey of leading iBec to become a B Corp, she was researching purpose driven marketing conferences around the country. She discovered that among the sea of digital-related groups and conferences, there is not a cohort of purpose driven marketers that are focused on collaborating and learning together.

She realized that with her circle of purpose driven marketers she already knew, she could create and share a mastermind experience for her peers... and so the Purpose Driven Marketing Summit was born.

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